Share with :

La Cuvée des Aulps, a savoyard microbrewery

03 May 2022 Entrepreneurship

Graduated from TBS in 2020 but Savoyard at heart, it is there that Marine PICHON dared to create her microbrewery: La Cuvée des Aulps!


As a lover of this beautiful hoppy beverage, the world of craft brewing has always enchanted her. She wanted to offer a range of beers in her image, in an eco-responsible way and with sensible commercial values. So, since June 2021 and at only 25 years old, she launched the creation and development of her microbrewery, officially opened since November 2021. Today, she offers different craft beers in 33 or 75cl format with original and singular flavours. 

A local story


The ambition of the Cuvée des Aulps is to democratise craft beer. To achieve this, the microbrewery already has around ten points of sale and intends to continue its momentum so that it can be enjoyed throughout the Pays de Savoie thanks to its original flavours and its unique identity...


Conceived and born in Savoie, this project aims to bring the Savoyard patois up to date through the names of its beers, while revisiting our land thanks to its funny and offbeat labels. A true identity of the brewery, each beer has its own universe. You can discover these little stories on its website.

An eco-responsible production combining short circuit, organic and local.


The beers are brewed with great care and respect for traditional know-how. Each brew is unique and its flavours last over time. All the flavours are natural and the production of artisanal syrups is done in-house by Marine! This allows us to sublimate the good malty and hoppy taste of each beer. At the same time, the brewery favours local raw materials, particularly with its organic malts from Haute-Savoie and its local brewing water. The beers are marketed in short circuits in specialised shops in order to be as close as possible to the consumer.

How can we help her?


Today Marine has opened a crowdfunding campaign to give a significant boost to her project. Now on a good commercial and production run, she wishes to be closer to her clients and to widen her offer by proposing her services for events such as weddings, birthdays, company parties...
Entrepreneurship is an adventure that requires support. Help her now, each in his own way!

I like


You have to be logged in to leave a comment Log in